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Choosing the right cat food isn’t just about a pretty label. For my partners in the pet industry—the procurement managers and distributors—it’s about risk management and long-term brand trust. I’ve spent over 12 years in the pet manufacturing space at Boonpets. During that time, I’ve learned that the “best” product isn’t the one with the […]

I’ve spent the last 12 years in the trenches of the pet industry. During that time, I’ve seen trends come and go. But 2026 feels different. We are moving away from “owning a pet” and moving toward “specialized performance care.” People no longer just want a dog; they want a companion that fits a specific

I’ve spent the last 12 years watching the pet industry move from basic utility to high-fashion. But 2026 is different. We are seeing a massive shift where pet gear is no longer just a “tool” for a walk. It is now a high-tech, eco-conscious statement piece. If you are a procurement manager or a business

Market consolidation is no longer a buzzword. It is the reality of the pet care industry. Over the last decade, I have watched the landscape shift from independent local clinics to massive corporate empires. As the founder of Boonpets, I see this shift every time we discuss supply chains with our partners in over 30

I’ve spent the last 12 years in the trenches of the pet manufacturing world. During that time, I’ve seen thousands of products. Most of them look great on a shelf but fail in the field. If you are a procurement manager or a distributor, you know exactly what I mean. You buy a container of

I’ve spent the last 12 years on factory floors and in boardrooms across 30 countries. During that time, I’ve seen countless pet brands launch with high hopes. Many of them start with dropshipping because it looks easy on paper. No inventory. No overhead. Just marketing and sales. But after a decade of manufacturing for the

I’ve spent 12 years in the pet industry. I’ve seen the inside of hundreds of factories. I’ve spoken with thousands of distributors. One thing remains clear: the traditional pet store retail model is breaking. For a casual pet owner, a local shop is convenient. For a professional procurement manager or a growing brand, it is

I’ve spent the last 12 years in the trenches of the pet industry. I’ve seen brands rise to the top and I’ve seen others vanish because they couldn’t keep up with quality. If you are a procurement manager or a business owner, you know that “best” doesn’t just mean a famous logo. It means a

The pet industry isn’t just growing. It is transforming. If you are looking at the data for 2026, you will see a market that has moved past simple retail. It is now a service-integrated economy. For a procurement manager or a business owner, the question isn’t just “Should I invest?” The real question is “How

Walk into almost any pet retail shop in Europe. You will spot the blue and white TRIXIE logo instantly. Consumers see that logo and immediately think of strict European standards. They picture German engineering and unfailing reliability. But branding is just the surface layer. If you manage procurement for a mid-sized retailer or distribution network,